FREEDOM 2.0 - 2016

September / October 2016 Weil am Rhein / Basel (CH) / Huningue (F)

The participatory art installation FREEDOM 2.0 was presented as a tri-national art exhibition Project realized in three countries and three cities.
21 stores were renamed in their respective design. More than 20 km of guidance system led through the city of Weil to the office of FREEDOM 2.0.
Over five weeks, the art installation was accompanied by speakers from the fields of media theory, computer science, data protection, business and philosophy.

Renaming of Change of name Apotheke am Rathaus Weil am Rhein 2016
Renaming Drogerie Rühle Weil am Rhein 2016
renaming Intersport Gemo Weil am Rhein 2016
Guidance System Weil am Rhein 2016
Video Projection Tracking App Weil am Rhein 2016
Video Projection Tracking App Weil am Rhein 2016
BIG DATA Colloquies Prof. Dr. Britta Schnizel / Florian Mehnert
Renaming Weiler Zeitung Weil am Rhein 2016
Renaming Buchhandlung Müller Weil am Rhein 2016
Renaming Wein Speck Weil am Rhein 2016
Renaming Schreinerei Hettich Weil am Rhein 2016
Renaming Ep Media Center Weil am Rhein 2016

BACKground

Intention

The participatory art installation FREEDOM 2.0 encounters a process of self-reflection and self-efficacy in the debate about the value of privacy. It is dealing with the subject of BIG DATA. FREEDOM 2.0 is concerned with the interactions between the digital and the analogous world. The art project FREEEDOM 2.0 is an artistically initiated form of an open discourse platform that investigates development processes within society with regard to digitization. Freedom 2.0 integrates the public space as a participatory element in the art installation. The intention of the installation freedom 2.0 is to create an awareness and a differentiated view of the challenge with the handling of BIG DATA and our digital parallel reality.

What is FREEDOM 2.0 - BIG DATA
BIG DATA questions the principles of self-determination about mental and social life as well as our understanding of the political system. The engagement with the networked world, the digitization of our lives and the tension relationship to our anatomy and privacy is one central theme of social development. The Big Data industry is looking for a real-time model of our daily lives. That is why the system BIG DATA registers our lives in all its ramifications. How many steps have we gone today and what pulse did we have? What did we buy online? Car makers know the filling level of our tanks and know where we have driven at what pace. Google knows when you had the flu and knows our next holiday destination. WhatsApp knows who we communicate with. Youtube knows what videos we look at and Instagram knows our posted life. Mattel knows what is in the children's room and the smart TV looks in our bedroom. Facebook knows all our friends and Amazon already knows today what we will buy tomorrow.
Solutions for dealing with Big Data?
What Big Data does is basically extract personality patterns and to predict real-time results about human behavior and then commercialize them. FREEDOM 2.0 has takes a first step towards the business procedures of the Big Data in order to question them in a social participatory art installation. This art installation is used as a platform to discuss, learn and to recognize that we have to develop an ethic that will protect individual human dignity in the future.